Best Trade Show Giveaways
Trade show giveaways have two jobs: pull people into the booth and stay useful long after the show. The items that work best are light enough to carry through an exhibit hall, useful at a desk or in a bag, and inexpensive enough to hand out freely.
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Start with your booth traffic
High-traffic booths usually need two tiers: an inexpensive handout for everyone, and a nicer item reserved for qualified conversations. Pens, sticky note pads, lanyards and can coolers work well as the open handout. Tumblers, power banks and tote bags make strong second-tier items.
Think about the walk back to the car
Attendees are carrying literature all day. A sturdy tote or drawstring bag becomes the bag everything else goes into — which puts your logo in every photo of the aisle.
Order early, decorate simply
Production and decoration timelines vary by product and supplier. Simpler artwork on a single imprint location generally moves faster than multi-location, multi-color decoration.